Part 2: What Audioagent Are Doing With Video
We’ve been busy working behind the scenes on some exciting new innovations to our videos. Need to fluff this section out a little bit here. Here's what we've been working on.
WE'VE UPDATED OUR VIDEO PLATFORM
Earlier this year, we made some improvements to our video platform, which means that your videos are now delivered in high definition for crystal clear viewing; they’re faster; mobile responsive and they’re bigger on screen.
WE'RE CHAMPIONING LOCAL AREA
We’ve made some innovations to champion local content – which we know is important to consumers when choosing a valuing agent: 42% rate the knowledge of the local market most highly in a valuing agent (Feefo).
WE'VE DEVELOPED A VIDEO CONTENT PLATFORM
A flexible video platform that can create content to market property and the agency.
WE'VE CREATED A VIDEO CONTENT LIBRARY
A library of points of interest content that we use in our videos to show viewers what it’s like to live in the local area. Our point of interest content can also be used in branch videos.
WE NOW DEPLOY VIDEOGRAPHERS
Our videographers use all the latest equipment and know all the best shots and angles to capture properties and points of interest in the best possible light.
WE'VE LAUNCHED A NEW VIDEO PRODUCT
- Trailers are like a movie Trailer – but for properties
- Viewers love Trailers – with 88.9% of viewers watching to the end
- Trailers with local content are also really popular with viewers – with 93% of viewers watching the local area sections
- 16% of viewers who watch Trailers to the end, interact, either calling the agent to arrange a viewing or to leave feedback if they’ve chosen not to pursue a viewing
Trailers can be integrated into your processes to present timely and relevant video content to your potential vendors and applicants (also potential vendors). This would set you apart from competitors, both online and traditional.
2017: A YEAR IN REVIEW
Next month, we'll look at 2017: A Year in Review to reflect on the many successes of the past year and what to expect from us in 2018.